You can count on us for content creation, social media advertising, and social media monitoring.
Analyze Your Market, Your Competition, and Your Business
Posting social content is simple for most people, but the content itself is more meaningful. Before we begin, we like to do an in-depth assessment of your existing online presence, your business in general, your industry competition, and your target audience.
Before developing content for our clients, we do meticulous research. Our research team gathers all the information we can about your business, your competitors, and your target market.
No matter what kind of industry you are in, we are well versed in executing digital marketing services for all kinds of businesses.
How do you distinguish yourself from competitors in your field? How do you stand out? Are your customers likely to choose your business over your competitors’? Our goal is to get to the bottom of these questions with you.
Our team will assist you with developing a marketing plan and finding the right audience. What really motivates your target audience to act, beyond the basics such as age, location, etc.?
What are the goals motivating them, as well as the pain points they’re trying to address? Do they display any patterns of online behavior?
In our social media analysis, we examine what your competitors are doing to find out if their actions connect well with your target audience.
We will be able to decide what to publish on your social media platforms based on what motivates your potential customers to purchase your product or service.
We will be better equipped to handle your social platforms overall if we know more about your brand, your rivals, and your prospective consumers
Writing/Creating/Designing Content
We’ll create content for your social media platforms after we’ve conducted some research and crafted an individualized strategy tailored to your business.
For every post, we create copy and an image (or video) to accompany depending on the plan you have subscribed to.
Depending on which platform you’re publishing on, we’ll include different calls to action in the copy. For example, we refer to the link in the bio on Instagram, since they do not allow links in the copy. We adjust your copy for Twitter based on its shorter character limit than other platforms.
In addition, we can create copy for specific features of a social media app, such as Instagram Stories, if you sign up for the service.
If you want us to publish imagery along with the copy, we can use images, videos, or GIFs, as long as it aligns to the contract in place.
Our main objective is to create content that is tailored specifically to your business’s needs based on information we gather during the research process.
This knowledge enables us to create copy and graphics that attract the attention of your target audience and set you apart from your competition.
Develop a Content Calendar
We said earlier that social media posting is relatively easy for most people, and that’s true. However, it becomes more problematic when you roll out a monthly schedule in advance.
Small business owners don’t have the time to update multiple social media platforms several times a day with well-thought-out hashtags.
Not only would you lose valuable time by doing so, but you would also leave yourself open to more spelling and grammatical errors.
We totally get it! Which is why we handle all your publishing needs as well.
Using our publishing and analytics software, we schedule out a month’s worth of content for our clients at a time.
As a result, we can ensure the posts are error-free, save you (and us!) time, and provide regular updates on social media, so your followers know what to expect from you.
Promoted Social Media Advertising
Many business owners don’t understand how social media advertising works. A platform for advertising lies behind every tweet and post.
Boosting existing social media posts is one option, but creating new social media ads is another.
Social media advertising allows you to reach more people within your target audience faster.
You can choose between several different types of ad campaigns, depending on your business goals and social media objectives. The types of campaigns vary according to the objectives.
Social media advertising can help you achieve all of your goals, whether it is driving traffic to your website, generating direct sales, generating leads, or simply increasing your social media followers and engagement.
We have experienced social media ad specialists who can execute any ad campaign our clients might require or that we deem the best fit for their business.
Getting social media advertising right is a little technical, which is why so many business owners are not familiar with it.
You must set up tracking pixels that connect your social advertising accounts to your website in order to measure how many sales and conversions your social media efforts are generating.
We can help save you time and energy by bringing in digital marketing experts (like ourselves!) who do this every day and can take your burden off your shoulders.
Our team will make sure your ad campaigns are strategically set up, from planning to implementation.
Social Media Monitoring
You may have heard that digital marketing cannot succeed with a “set it and forget it” strategy.
Social media changes every minute of every day, which is why the online world is so dynamic!
The web is composed of real people whose opinions and purchasing behaviors are constantly changing and being influenced.
Because of this, we include social media monitoring with our social media services.
It doesn’t matter if you opt for our social media management services, our social media advertising services, or both, you can rest assured that our team will be monitoring your social media efforts for you, every day.
Are you receiving any comments or messages from your followers? Do your advertisements seem to be working? How is your social media working now and what isn’t?
We monitor your social media to provide your business with customer service as well as to identify any opportunities for improving your social media strategy.